2019 Hotel ROI Chicago Agenda
8:00AM-9:00AM Networking Breakfast
9:05AM-9:30AM Market Snapshot
Every hotel owner, developer and investor knows deals are done on market specifics and no two—even in a portfolio grab—are alike. How you approach and ultimately succeed in any market is highly dependent on the intel you have in hand. This knowledge runs the gamut from public/private partnership availability to distressed assets to government-created Opportunity Zones. This kickoff session will deliver the information you need to make the right moves right now—or in the future.
9:30AM-10:30AM Focus on Technology
There’s no aspect of technology that’s not changing—and changing fast. Keeping up with today’s dynamic tech marketplace, from apps to what GenZ wants, is top of mind for most hoteliers and this session will bring insight to what is most relevant within the hospitality sphere, and be presented in a down-to-earth discussion.
10:30AM-10:45AM Brand Lighting Round
What makes one hotel flag more attractive than another? Any number of factors play into this critical decision for potential—and veteran—owners and developers as they look to ensure the brand they pick will be a good fit in every regard, from capturing market share to providing a great experience to having strong support from the franchisor involved. In this 15-minute lighting round, brands make their case as to why they can deliver the most to your bottom line.
10:45AM-11:00AM Coffee Break
11:00AM-12:00PM Minimizing Costs
Who doesn’t’ want to save money? Hotels touch a variety of cost-producing avenues and it’s important to stay on the straight-and-narrow to ensure you get to your destination—a great ROI. This session will help guide you along the way of managing costs from salary and wages, to franchise fees, insurance, taxes and FF&E reserves to sales and marketing, commissions.
Panelists to date: Chris Winterhalter
12:00PM-12:15PM Brand Lightning Round
12:15PM-1:45PM Networking Lunch - Battle of the Universities
This lunchtime event will showcase the potential of the hospitality industry’s future leaders.
SPONSORED BY: Access Point
1:45PM-2:45PM Additional Revenue Stream
To meet the demand of today’s travelers, hotel owners and operators are looking at the guest experience through a new lens, examining every option to help offer unique experiences while also driving incremental revenue. From a pop-up café to co-working rental space in the lobby for community use to specializing in experiences like live local entertainment, this session will look at the innovative ways hoteliers can maximize their ROI.
2:45PM-3:00PM Brand Lighting Round
3:00PM-3:15PM Coffee Break
3:15PM-4:15PM Lesson in Labor
With more than a million hospitality jobs needing to be filled, it’s important to understand what is happening on the labor front, from revamped minimum-wage requirements to healthcare benefits to training on concerns outside traditional hotel instruction, such as human trafficking. Find out what you need to know as you look to hire the right person for the job.
4:15PM-4:30PM Brand Lighting Round
4:30PM-5:00PM Q&A and Take-Aways
5:00PM-6:00PM Broker Power Hour - Cocktails and Hors D'oeuvres
Panelists to date: Peter Nichols