Each day will open with a market overview specific to the Hotel ROI city breaking down the impact of key regional events that drive business travel and tourism.
The program then kicks off:
7:45am -8:45am REGISTRATION & NETWORKING BREAKFAST
8:45am-9:00am WELCOME | Hotel Management & AAHOA
9:00am - 9:30am MARKET SNAPSHOT
In this opening kickoff, our local market expert delivers the facts and figures you need to know to make intelligent business choices. Your asset and bottom line will thank you.
9:30am – 10:00am LOCAL INTEL
Join a regional expert, who will convey what’s really going on at the street-level so that your next business decision is backed up by the right intelligence from a local source.
10:00am – 10:45am MAXIMIZING REVENUES
In this two-part, income-driven session, panelists serve up hot takes on how to increase revenues by pulling levers associated with the rooms and F&B departments, get a "how-to” on savvy revenue-management tactics and OTA optimization to upselling opportunities and more.
10:45am – 11:00am NETWORKING COFFEE BREAK
11:00am – 11:45am MINIMIZING COSTS
Whether above or below the GOP line, variable and fixed costs can eat into your asset’s profitability. This panel will tell you how to manage these costs—from sales and marketing, commissions and salary and wages, to franchise fees, insurance, taxes and FF&E reserves.
11:45am – 12:30pm BRAND MATTERS
In this panel, brands make their case as to why they can deliver the most to your bottom line, while management companies and franchisees give their success stories.
12:30pm – 1:45pm NETWORKING LUNCH
1:45pm – 2:45pm SECOND TAKE
This panel takes aim at hotels in secondary and tertiary markets and explains how to get the most out of your asset when it’s not located in a top MSA.
2:45pm – 3:30pm EXIT STRATEGY
Experts weigh in on how to get your hotel in tip-top shape, through covering debt service to funding a PIP. Here are the dos and don’ts you need to know toward windfall profits.
3:30pm - 3:45pm TAKEAWAYS | Hotel Management & AAHOA
Before you head back to the office, we will walk you through "how to" implement your new plan.