Atlanta 09/27

In a major metropolitan city like Atlanta, it’s understandable that both supply and demand are up. A large convention and sports destination, Atlanta welcomed 51.5 million visitors in 2015 and is scheduled to host 18 conventions this year. Leisure demand is also due to rise in relation to a few key projects, including the opening of the College Football Hall of Fame and the imminent opening of the $1.5 billion Falcon’s stadium downtown. Atlanta will also play host to the 2019 Super Bowl.

The Atlanta Opportunity

Current projects taking place:

  • With 810 hotels currently at 95,843 rooms, Atlanta will see another 82 developed (9,495 rooms)
  • 2,000 new rooms will become available this year alone (2.2 percent increase from 2016)
  •  McKibbon Hospitality along with Coro Realty Advisors will build a 186-room Hampton Inn & Suites by Hilton in Buckhead
  • The 260-room Omni Atlanta will open this year, as the flagship hotel of SunTrust Park, home to the Atlanta Braves

Past valuations and transactions that speak to the current opportunity include:

  • Average daily rate is up 5.9 percent to $104.23, RevPAR is up the same to $74.06
  • Transaction activity is up since 2015
  • The Hilton Downtown Atlanta sold at $174 million
  • The Hilton Garden Inn/Homewood Suites in Midtown sold for $58.3 million, at high per-key price of $256,000 per room
  • Valuation is expected to grow 12 percent over the next four year

Why Attend?

Because, you will be armed with ideas, solutions and actionable insights that will make an immediate impact on your property.  Whether you focus on infrastructure investment opportunities or strategies that force you to “think and act locally” in targeting specific growth sectors, you can take steps that positively influence your ROI. 




8:45am-9:00am WELCOME | Hotel Management & AAHOA

9:00am - 9:30am MARKET SNAPSHOT

In this opening kickoff, our local market expert delivers the facts and figures you need to know to make intelligent business choices. Your asset and bottom line will thank you.

9:30am – 10:00am LOCAL INTEL

Join a regional expert, who will convey what’s really going on at the street-level so that your next business decision is backed up by the right intelligence from a local source.

10:00am – 10:45am MAXIMIZING REVENUES

In this two-part, income-driven session, panelists serve up hot takes on how to increase revenues by pulling levers associated with the rooms and F&B departments, get a "how-to” on savvy revenue-management tactics and OTA optimization to upselling opportunities and more. 


11:00am – 11:45am MINIMIZING COSTS

Whether above or below the GOP line, variable and fixed costs can eat into your asset’s profitability. This panel will tell you how to manage these costs—from sales and marketing, commissions and salary and wages, to franchise fees, insurance, taxes and FF&E reserves.

11:45am – 12:30pm BRAND MATTERS

In this panel, brands make their case as to why they can deliver the most to your bottom line, while management companies and franchisees give their success stories.

12:30pm – 1:45pm NETWORKING LUNCH

1:45pm – 2:45pm SECOND TAKE

This panel takes aim at hotels in secondary and tertiary markets and explains how to get the most out of your asset when it’s not located in a top MSA.

2:45pm – 3:30pm EXIT STRATEGY

Experts weigh in on how to get your hotel in tip-top shape, through covering debt service to funding a PIP. Here are the dos and don’ts you need to know toward windfall profits.

3:30pm - 3:45pm TAKEAWAYS | Hotel Management & AAHOA

Before you head back to the office, we will walk you through "how to" implement your new plan.